The Paper Clip Strategy avoids that pitfall because it is a built-in measuring system. Everyone knows consistency is an essential component of success, but few people actually measure how consistent they are in real life. Visual cues display your progress on a behavior. It is much easier to stick with good habits when your environment nudges you in the right direction.
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This is why a visual stimulus, like a bin full of paper clips, can be so useful. Hoping you will simply remember to do a new habit is usually a recipe for failure. For real this time.”) A few days later, however, the motivation fades and the busyness of life begins to take over again. We often lie to ourselves about our ability to remember to perform a new habit. Visual cues remind you to start a behavior. Here are a few reasons visual cues work well for building new good habits… As a result, they reinforce your behavior and add little bit of immediate satisfaction to any activity. Making progress is satisfying, and visual measures-like moving paperclips or hairpins or marbles-provide clear evidence of your progress. Another man moved a marble from one bin to the next after each set of push-ups. One woman shifted a hairpin from one container to another whenever she wrote a page of her book. I’ve heard from readers who have employed it in a variety of ways. I believe the “Paper Clip Strategy” works particularly well because it creates a visual trigger that can help motivate you to perform a habit with more consistency. What makes the difference? Why do some good habits stick while others fail? Why did Trent’s paper clip strategy work so well and what can we learn from it? The Power of a Visual Cue We’d like to achieve our goals, but still procrastinate on them. We know we should write more Thank You notes or eat healthier meals or read more books, but can’t seem to find the motivation to get it done. We want to be consistent with our workouts, but struggle to make it into the gym. 2Ĭompare Trent’s results to where you and I often find ourselves. Trent Dyrsmid’s story is evidence of a simple truth: Success is often a result of committing to the fundamentals over and over again.
If the news was really important, it would find me from other ways.” I also never read the newspaper for the entire time. I never looked at stock quotes or analyst research. When I asked Dyrsmid about the details of his habit, he simply said, “I would start calling at 8 a.m. Not long after, he landed a six-figure job with another company.
By age twenty-four, he was making $75,000 per year-the equivalent of $125,000 today. Within eighteen months, Dyrsmid was bringing in $5 million to the firm.
“Every morning I would start with 120 paper clips in one jar and I would keep dialing the phone until I had moved them all to the second jar,” he told me. Immediately after, he would move one paper clip from the full jar to the empty jar and the process would begin again. As soon as he settled in each day, he would make a sales call. The Paper Clip Strategyĭyrsmid began each morning with two jars on his desk. But he made brisk progress thanks to a simple daily habit. Given the location, and the fact that Dyrsmid was a rookie, nobody expected too much of him. Abbotsford was a relatively small suburb, tucked away in the shadow of nearby Vancouver, where most of the big business deals were being made. In 1993, a bank in Abbotsford, Canada, hired a twenty-three-year-old stockbroker named Trent Dyrsmid. This article is an excerpt from Atomic Habits, my New York Times bestselling book.
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